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Brand New Pop-Up Holiday Village Coming To Market Street!

Market Street Holiday Village

A brand new pop-up Holiday Village is coming to Market Street to help us kick off the Christmas Season in Downtown Wilmington DE!

When: Saturday | November 30th | 11am-5pm

Where: Willingtown Square | 505 N Market Street

Head to Willingtown Square following the Wilmington Jaycees Christmas Parade on Saturday, November 30th, to check out Wilmington’s first Holiday Village. The market, open from 11AM to 5PM, will feature local vendors, live carolers, delicious treats, and so much more! We hear that Santa will even be making a special appearance while in town for children to share their Christmas wishes.

The Holiday Village festivities include:

  • Unique handmade gifts from local vendors

  • Live holiday classics performed by Hotsy Totsy Gals

  • FREE book giveaway from Wilmington Public Library

    • While supplies last for children under 10 years old

  • K9 demonstration from the Wilmington Police Department at 12:30PM

  • “Touch A Truck” with the Wilmington Fire Department at 1PM

  • Showings of The Snowman inside the Delaware Historical Society

  • Appearance from Santa

  • Face painting & sand art activities

  • Small Business Saturday “Shop Small” giveaways

The pop-up Holiday Village will conclude with the lighting of Willingtown Square in an incredible holiday display at 5PM! Following the lighting, the Holiday Light Display will be open to the public 7 days a week from dusk until 9 pm starting through February 2020.

As a reminder, street parking is FREE on weekends in Downtown Wilmington DE as well as in Colonial Surface Lots. View a map of all parking options here.

Special thanks to the Holiday Village sponsors The Delaware Historical Society, Downtown Visions, Wilmington Alliance, and IN Wilmington!

Holiday Marketing Opportunities Through Downtown Visions

Shop Small Holiday banner.png

Downtown Visions is committed to the success of each and every business in Downtown Wilmington DE, especially during the holiday season! As an organization, our mission is to preserve, promote and enhance the Business Improvement District, and we do so in a number of ways, including business marketing and promotion. Please consider taking advantage of the following marketing opportunities for a thriving holiday season in Downtown Wilmington!

Market Made: 12 Days of Christmas

Downtown Visions and New Market Wilm are partnering to offer the FREE opportunity to promote unique holiday specials from December 12-23, 2019, similar to last summer’s Made on Market campaign. The deadline to submit an offer is November 4th, so please email Lani Schweiger LSchweiger@downtownvisions.org or Jennifer Lawson Jennifer@bigideaswilmington.com to participate!

Wilmington Jaycee’s Christmas Parade

The Wilmington Jaycee’s are hosting the 56th annual Wilmington Christmas Parade this year on Saturday, November 30th at 11am!  This parade is volunteer based and is a Downtown tradition that cannot continue without help from our local businesses. Please consider sponsoring the small business float for $100 and supporting the parade this year. Sponsors are also welcome to ride on the float during the parade! For more detailed sponsorship information, click here.

Small Business Saturday

Small Business Saturday also takes place on Saturday, November 30, coinciding with the Christmas Parade! Take advantage of the nearly 10,000 parade-goers in town and stay open on Small Business Saturday. Offer a special #ShopSmall promotion that day to capture the foot traffic in Downtown Wilmington. Be sure to share these promotions and coupons with us as we will help promote them! You can even create custom marketing materials for your business through the American Express Shop Small Studio.

For more information on any of these holiday marketing opportunities, please email Lani Schweiger at LSchweiger@downtownvisions.org.



7 Magical Holiday Events in Downtown Wilmington DE for Your Bucket List

Downtown wilmington de

1. 55th Annual Wilmington Jaycees Christmas Parade Saturday, November 24, 2017 at 11 AM Begins at 5th and King Street and ends in Rodney Square Wilmington, DE

Photo Credit: Moonloop Photography

Photo Credit: Moonloop Photography

The Wilmington Jaycees are currently planning for the 55th Annual Wilmington Jaycees Christmas Parade to be held in Downtown Wilmington on Saturday, November 24th at 11am. This year’s Parade will again feature:

  1. • Local celebrities and dignitaries
    • Marching and String Bands
    • Community organizations
    • Floats and attractions
    • Statewide Pageant Winners
    • Your Favorite Cartoon Characters

    And the Star of the Show – Santa Claus! Elves will be accepting Christmas wish lists from children for Santa. Children who provide their name and address will receive a response from Santa in December.

Learn More…

Read about last year’s parade festivities…

2. Small Business Saturday November 24th 2018 Various Shops in Downtown Wilmington, DE

Photo Credit: Moonloop Photography

Photo Credit: Moonloop Photography

Following the Wilmington Jaycees Christmas parade, start the shopping season by supporting local businesses that create jobs, boost our economy, and preserve neighborhoods around our country. The Market Street corridor is full of unique shops and dining experiences. There will be some surprise pop up shops as well!

Learn More…

Caroling and Tree Lighting Rodney Square Wilmington, DE Tuesday, December 4th 2018

Photo Credit: North Delaware Happening

Photo Credit: North Delaware Happening

Please join Mike Purzycki - Mayor of the City of Wilmington, and Acting Cultural Affairs Director Tina Betz for Wilmington’s official lighting tree lighting and caroling to kick-off the holiday season. Get in the holiday spirit with your friends, on Tuesday, December 4th at 6:30 p.m. in historic Rodney Square at 10th and North Market Streets.

Gather with family, friends and neighbors at this popular gathering to get into the holiday spirit while helping those in need. Mayor Mike Purzycki and members of City Council will light the City’s Tree, and sing holiday carols led by local choral groups.

Learn More…

4. Ice Skating at Horizon’s Riverfront Rink 308 Justison Street Wilmington, DE 19801

The Riverfront Development Corporation of Delaware is pleased to reopen The Horizon Services Riverfront Rink for its 5th season. This family-oriented, outdoor ice skating rink provides fun for all ages! The 2018/2019 season will operate November 23rd through the end of March 4, 2019. The Riverfront Rink is able to accommodate approximately 350 skaters at once and will be open 7 days a week with extended hours during the holiday break. The Horizon Services Riverfront Rink not only brings the fun winter tradition of skating to the Wilmington Riverfront, it will also offer numerous programs and promotions throughout the skating season. Lace up your skates and we’ll see you at the rink!

Learn More…

5. The 52nd Annual Nutcracker at The Playhouse on Rodney Square December 8th and 9th 2018

This holiday season, be treated to something very special, a performance that lifts your holiday spirits and evokes joy in kids of all ages. Wilmington’s beloved annual holiday tradition at the Playhouse on Rodney Square turns 52 this year!  Come to our Nutcracker and experience an opulent theater with a full orchestra and chorus, world class guest artists, and 100 talented dancers from the Wilmington Ballet and the HAC School of Dance. Follow the dancers as they party, battle, and enchant you with their beautiful dancing. Make The Nutcracker a part of your family’s holiday tradition, and experience the magic of this beautiful, timeless ballet.

Learn More…

6. A Charlie Brown Christmas Live on Stage The Grand, Copeland Hall Saturday, December 8th 2018

Everyone’s favorite holiday classic comes to life in the all-new touring production A CHARLIE BROWN CHRISTMAS LIVE ON STAGE! Join Charlie Brown, Snoopy, Lucy, Linus, and the whole Peanuts gang as they produce their own Christmas play and ultimately learn the true meaning of the season. A CHARLIE BROWN CHRISTMAS LIVE ON STAGE is a present the whole family can enjoy! 


Adapted from Charles M. Schulz’s timeless story of the spirit of Christmas, A CHARLIE BROWN CHRISTMAS LIVE ON STAGE features the unforgettable music of Vince Guaraldi, as well as a concert of beloved holiday carols performed by the Peanuts characters. There’s no better magic of the season. 

Learn more…

7. Cirque Dreams Holidaze The Playhouse on Rodney Square November 23rd-November 25th 2018

CIRQUE DREAMS HOLIDAZE is a new cirque adventure, Broadway musical and family holiday spectacular wrapped in one! This incomparable phenomenon features over 300 imaginative costumes, 20 world-class astonishing acts, the finest singers, original music and seasonal favorites celebrating the most wonderful time of the year. 

Audiences of all ages will be mesmerized for 2 hours and marvel at soaring acrobatics, gravity defying feats and extravagant theatrical production numbers the Boston Globe hails “Entrancing…Las Vegas meets family entertainment." 

Learn More…