Small Business Support

Small Business Saturday

Thank you for shopping Small with us on Small Business Saturday and throughout the holiday season! As always, we encourage customers to stay Downtown and shop local for great deals. Who knows, you may even get to visit with Santa! 

If you can’t make it Downtown you can still support your favorite local businesses by purchasing online or in-store and receiving free shipping to anywhere in the US. Find out which businesses are participating in our FREE HOLIDAY SHIPPING initiative!

The Wilmington Jaycee’s Downtown Christmas Parade

SATURDAY, NOVEMBER 30, 2024 - SMALL BUSINESS SATURDAY

The Wilmington Jaycee’s Downtown Christmas Parade will kickoff at 2nd and Market Streets at 11 AM. The Parade will feature local celebrities and dignitaries, marching and string bands, community organizations, floats and attractions, your favorite cartoon characters, and of course Santa Claus. Don’t forget to bring your letters to Santa as the Elves will be collecting them at the end of the parade.

12 DAYS OF CHRISTMAS DEALS:

Chelsea Tavern, 821 N Market Street
Gift Card Buy One, Get One Gift Card FREE!
Only available Christmas Eve, December 24 from 10am-5pm

Collars’ N Cuffs, 716 N Market Street
Holiday Sweater Sale: Buy One Sweater, Get the 2nd One 1/2 price

CoreTen Fitness, 220 W 11th Street
Buy one hour-long personal training session ($65) and get one session free OR $100 off a package of 10 sessions (reg. price $600).
Offer valid Small Business Saturday, November 30 through December 23rd. Sessions may be gifted but expire within 1 year of purchase. All purchases and bookings must be made through the CoreTen mobile app using promo code "12DaysofFitness
Apple download
Google Play download

Delaware Historical Society, 504 N Market Street
75% off all books and 25% off everything else in our museum store from 11/30 - 12/21, while supplies last. The store is open during Museum hours, Wednesday-Saturday, 12-5 p.m. 

Girard Craft and Cork, 224 W 9th Street
Make your holidays a little brighter at Girard Craft & Cork—your one-stop destination for quality wine, craft beer, and spirits at 224 West 9th Street in Downtown Wilmington. From Monday, December 2nd through Saturday, December 14th, enjoy 5% off beer or spirits or 10% off wine—it’s your choice! Show this digital coupon at checkout to stock up on your holiday favorites and savor the season! (Discount excludes single beers.)

LaFate Gallery, 227 N Market Street 
Double matted prints: 50% OFF
Original paintings: 30% OFF
Coffee mugs with images of Eunice LaFate's original paintings: Buy One, Get 25% off the 2nd One 
Holiday savings available between November 29 through December 24.

Makers Alley, 804 N Orange Street
Gift Card promotion available from 11/22/2024 - 12/23/2024, only in-person
Guests receive a free bar bite or draft beer when they purchase a $50 gift card

The Mill at Market West, 221 W 10th Street 
Start 2025 strong at The Mill at Market West! For just a little more than a few lattes a month, our Community Membership gives you full access to the space during business hours (Monday through Friday, 7 a.m. to 7 p.m.), high-speed internet, conference rooms, affordable printing, and a vibrant community. Enjoy your first month FREE and take advantage of perks like bottomless coffee, all while working in a productive environment separate from home or the coffee shop. Scan the QR code to fill out a form and redeem this discount. Must be redeemed by February 28, 2025.

Spaceboy Clothing, 205 N Market Street
Get Free shipping on all online orders until the end of the year and save 20% when you shop in-store.

Theatre N, 1007 N Orange Street
Sign up for Theatre N’s weekly email at TheatreN.com to snag your exclusive code word—and a free medium popcorn! Use the code word from that week’s email when you buy your ticket and enjoy this delicious deal on either Sunday or Wednesday. Because nothing says “holiday magic” like a movie, some buttery popcorn, and a reason to escape the holiday chaos for a few hours. Offer valid for one free popcorn per person, per movie ticket, each week from December 1 to December 22, 2024. Don’t miss out—sign up and pop in! 

Tonic Seafood & Steak, 111 W 11th Street
Receive a $25 bonus gift card with in-store purchase of $100 gift card between November 29th through December 24. Gift cards can be used at Tonic Seafood & Steak or Park Café.

The Queen, 500 N. Market Street
Promotion available 11/30/2024 - end of the year
50% off signature drinks at the Knights Bar during Wednesday’s free,​ Live & Local music series from 4-8pm.

Wilma’s, 900 N. Market Street
Gift Card promotion available from 11/30/2024 - 12/23/2024
Buy $25 – get a free $5 gift card
Buy $50 – get a free $10 gift card
Buy $75 – get a free $15 gift card
Buy $100 – get a free $20 gift card

Wilmington Library, 10 E 10th Street
Black Friday (11/29/24) Sale - Bin of Books $30 *limited supply

DOWNTOWN HOLIDAY MARKETS & EVENTS:

Shop Small this season! Save the dates for all the Downtown holiday happenings.

TUESDAY, DECEMBER 3, 2024

We invite you to the return of the popular Light Up the Square tree-lighting celebration. This cherished holiday tradition will take place on Tuesday, December 3, 2024, at 5:30 p.m. in Rodney Square, at 10th and Market Streets. The public is encouraged to join in singing traditional holiday songs with live performances by Gateway Labs Charter School, Martin Hargrove, princess and holiday characters and more. Santa Claus and Rudolph will make an appearance, and Spark’d will be onsite selling hot chocolate, assorted treats, cookies, and bars. DE.CO Food Hall, at 111 West 10thStreet, will host a holiday pre-party beginning at 4:30 p.m. with food and drink specials and with holiday music or head to DECO after the event to enjoy drink specials at the bar.

FRIDAY, DECEMBER 6, 2024

SATURDAY, DECEMBER 14, 2024

Business Marketing

Business Marketing Wilmington DE

To ensure that the region’s residents as well as tourists, visitors and potential investors are aware of Downtown Wilmington’s unique attractions and importance to the region’s economy, Downtown Visions currently uses a wide range of communications to promote the Downtown. Through news media contacts, press releases, social media, email, newsletters, web/mobile site and other means, Downtown Visions encourages visitation, tourism and investment. Downtown Visions partners with tourism, economic development, arts and cultural organizations, city and state government. As well, Downtown Visions shares and markets each business within the BID. Downtown Visions collects all business information including description, social links, products, images, etc. This information is available on Downtown Visions web/mobile site with each Downtown business having a separate page. We help businesses claim and verify their business on Google Places, Maps and selected social media sites. By listing each business they will immediately be visible to all consumers. We assist small business owners with the tools and training needed to utilize social media resources. This service may include collecting images, designing logos, graphic design and writing content done by local marketing and graphic design professionals who are also businesses located within the BID. Working with these marketing professionals we make recommendations, SWOT analysis and implement a marketing plan for businesses.