Wilmington Launches “It’s Time” Campaign Promoting the City and the Pride of Its People

Follow the campaign websites www.Wilmington.Love; www.WilmToday.com; YouTube Channels ‘Wilmington Love’ and ‘The Wilmington Show;’ and social media platforms Facebook/Twitter/Instagram @ItsTimeWilmDE

Wilmington Mayor Mike Purzycki unveiled a comprehensive communications and promotional campaign—“It’s Time”—to highlight the people of Wilmington and the City as a whole. The new image and pride campaign will tell the stories of Wilmington and its people through narratives and videos utilizing multiple platforms for audiences within the City, as well as regionally, nationally and throughout the world. The announcement was made this evening at a Wilmington Love community celebration in Rodney Square where the Mayor was joined by Governor John Carney and City Council President Hanifa Shabazz.

Governor Carney, a proud City resident who spoke at the Wilm Love celebration, said he’s excited for Wilmington. “Wilmington has been my home for the past three decades, and you can feel the momentum and progress in communities throughout our City,” said Governor John Carney. “It’s true that as goes Wilmington, so goes our state. Wilmington is Delaware’s economic capital, and we all have a stake in its success. I’m pleased to be joining all of our public and private sector partners in helping to tell the story of our City.”

The new communications and promotional campaign establishes a set of shared resources to help neighborhoods and community organizations tell their Wilmington story. These resources include:

• Polling and research to continually solicit local feedback, attitudes and opinions

• Digital tools that include new web-based, social media and YouTube channels

• Public relations to help promote local efforts through regional and national media

Mayor Purzycki said the new campaign does not replace current community-driven efforts such as www.InWilmDE.com, known as the “in” campaign, or any other current promotional effort. Instead, he said, the new campaign will compliment or leverage efforts to promote the City.

The Mayor said the campaign is a megaphone to help tell the powerful stories of Wilmington’s people. To be successful, he said, the campaign needs all citizens to be participants. “We want to hear from all Wilmingtonians,” said the Mayor. “If you know about someone or something awesome in Wilmington, please tell us at http://stories.wilm.love. If you have photos or videos that you think should be a part of our community campaign, submit them to http://media.wilm.love.”

Citizens can participate and support the campaign through www.wilmington.love, www.WilmToday.com, www.InWilmDE.com and through Facebook, Instagram and Twitter @ItsTimeWilmDE. Mayor Purzycki said by sharing the campaign with others, Wilmington residents can help change the narrative about their City.

Mayor Purzycki today expressed his appreciation for the private sector support for the campaign, which totals more than a half-million dollars to enable Wilmington to tell a more complete story about itself and its citizens in a consistent and continual fashion. The campaign’s private sector partners include Barclays, Capital One, CSC, Epic Research, Incyte, JP Morgan Chase, Chemours and WSFS. In addition, the State has contributed $250,000 and the Mayor has pledged a $70,000 contribution from the City.

Over 112,441 Votes Reveal Several Statewide Favorites on Market Street in Wilmington, DE

Over 19,000 people participating and casting 112,441 votes in Delaware Online's Readers' Choice competition revealed four statewide favorite businesses are located right along Market Street within a few blocks of each other. Voting was open for five weeks and ended on August 24th. 

If you haven’t yet been to these establishments, its time to make a visit, these businesses are near and dear to Delawarean hearts.

Wright & Simon 911 N Market Street Wilmington, DE 19801

The Queen 500 N Market Street Wilmington, DE 19801

Photo Credit: Moonloop Photography

Brew HAHA! 824 N Market Street Wilmington, DE 19801

Photo Credit: Brew HAHA!

Al’s Sporting Goods 200 N Market Street Wilmington, DE 19801

Photo Credit: Foursquare.com

Downtown Wilmington, Delaware Merchant Meeting Recap

For those that were not able to attend our last merchant meeting here is what you missed.  We hope you can join us at our next meeting on Monday, October 22, 2018 at 9AM - The Living Room, (previously Jerry’s Artarama) 706 N. Market Street.

Speaker:

Denita L. Thomas: SBDC, Associate State Director

dlthomas@udel.edu 
302-831-077

Small Business Development Center (SBDC) https://delawaresbdc.org/

• SBDC is an organization that helps small businesses do an anything they need to grow and succeed.

• All services are FREE

• Goal is to promote job growth

• 500 employees or less is considered a small business

  • Only small businesses are eligible to use their resources

• Free 1 on 1 advising and technical assistance

• Provide loan packaging

• Provide help with business planning and help researching the market

  • Link to planning: https://delawaresbdc.org/resources/planning-and-financing/

• SBDC has access to data bases that most small business do not have that can be used in market research

  • Link to research: https://delawaresbdc.org/resources/business-info-and-research/

• Provide information and programs on cyber security  for small business

  • make sure business is prepared/map out a strategy

• Grow Delaware Fund is partnership organization that allows for business who use SBDC  programs to have longer loan terms, lower interest rates

  • https://growdelawarefund.org/

• Horn program- focused on staff and faculty

  • https://www.udel.edu/research-innovation/horn/

• SCORE- managing to succeed program(for established businesses)

  • Link to SCORE: https://www.score.org/

  • Fanatical analysis and review

  • Benchmark ratings

  • Key performance incentives

  • Idea is that SCORE is a launch pad for new business and new concepts

• Free resources available: SBDC, Women’s Business Center, SCORE 

  • https://www.score.org/

  • https://delawaresbdc.org/resources/business-info-and-research/

  • https://delawaresbdc.org/resources/planning-and-financing/

  • http://firststateloan.org/womens-business-center/

• Applications are now being accepted for Delaware Startup Launchpad 2018 

  • the four-week, four-session mini accelerator from the Delaware Founders Initiative, Delaware Small Business Development Center and the University of Delaware’s Horn Entrepreneurship program — returns for the second time this October, and applications are now open.

  • https://www.tfaforms.com/4686422

Small Business Saturday: November 24, 2018

• https://www.americanexpress.com/us/small-business/shop-small/

• National Effort to promote Small Business Saturday and shopping small

• Learn about Small business Saturday: https://www.americanexpress.com/us/small-business/shop-small/about?linknav=us-open-shopsmall-home-nationallanding-sbshistory

• You can connect directly to  Amex to help attract customers all year long

  • Marketing Materials: https://www.americanexpress.com/us/small-business/shop-small/promote

• Send your Small Business Saturday deals & promotions to lschweiger@downtownvisions.org

Delaware Startup Launchpad Program is BACK & Learn About Business Branding Workshops!

Applications are now being accepted for Delaware Startup Launchpad 2018!

The four week accelerator program helps Delaware founders get their footing. You have until Sept. 19 to get your applications in.

For more information: https://technical.ly/delaware/2018/09/11/applications-are-being-accepted-for-delaware-startup-launchpad-2018/
To apply: https://www.tfaforms.com/4686422

Interested in Business Branding? Do you know How to Market Your Brand Effectively?  Check out the Emerging Enterprise Center - Startup Business Incubator to learn with the experts from Trellist Marketing and Technology and Promo Victory on September 18!

Visit http://business.ncccc.com/events/details/do-you-know-how-to-market-your-brand-effectively-2796 or  ww.eecincubator.com/business-growth-training.html for more information on the event.

Take a Tour of Wilmington's Urban Oasis The Residences at Mid-town Park

Photos provided by Moonloop Photography

If you are looking to live downtown you are in luck, Wilmington's latest luxury community is now open and it boasts so many amenities, you may never need to leave. 

The Residences at Mid-town Park features unparalleled amenities the Delaware market has not yet seen including a demonstration kitchen, a bike share program, and a dog washing station.

The list doesn't end there, residents have access to an exclusive clubhouse , a fitness center, screening room, and a private courtyard with a swimming pool, barbecue area, and outdoor fireplace. Garage parking is available directly underneath the community for an additional fee. 

The community features studios, one and two bedroom apartments with open floor plans, quartz counter-tops and high end finishes throughout. Located just steps away from Market Street, entertainment, restaurants and shopping are right outside your doorstep by taking a short walk down the  brand new beautifully lit Burton Place. 

 Burton Place Passageway commemorates an important ruling in civil rights history. The new road between the two Mid-town Park apartment buildings, which gives access to the parking garage, is named after former Wilmington City Councilman William H. "Dutch" Burton.  Mr. Burton was denied service at the onsite Eagle Coffee Shop in 1958 and the case was taken all the way to the U.S. Supreme Court, which ruled in favor of Burton. An exclusive dedication event celebrating the historical significance of Burton Place will be held in the near future, complete with the permanent installation of a commemorative plaque. 

If you are interested in calling Mid-town home, act quickly, these apartments were 1/3 of the way leased prior to their grand opening! Visit http://residencesatmidtownpark.com for leasing information.