Holiday Marketing Opportunities Through Downtown Visions

Downtown Visions is committed to the success of each and every business in Downtown Wilmington DE, especially during the holiday season! As an organization, our mission is to preserve, promote and enhance the Business Improvement District, and we do so in a number of ways, including business marketing and promotion. Please consider taking advantage of the following marketing opportunities for a thriving holiday season in Downtown Wilmington!

Market Made: 12 Days of Christmas

Downtown Visions and New Market Wilm are partnering to offer the FREE opportunity to promote unique holiday specials from December 12-23, 2019, similar to last summer’s Made on Market campaign. The deadline to submit an offer is November 4th, so please email Lani Schweiger LSchweiger@downtownvisions.org or Jennifer Lawson Jennifer@bigideaswilmington.com to participate!

Wilmington Jaycee’s Christmas Parade

The Wilmington Jaycee’s are hosting the 56th annual Wilmington Christmas Parade this year on Saturday, November 30th at 11am!  This parade is volunteer based and is a Downtown tradition that cannot continue without help from our local businesses. Please consider sponsoring the small business float for $100 and supporting the parade this year. Sponsors are also welcome to ride on the float during the parade! For more detailed sponsorship information, click here.

Small Business Saturday

Small Business Saturday also takes place on Saturday, November 30, coinciding with the Christmas Parade! Take advantage of the nearly 10,000 parade-goers in town and stay open on Small Business Saturday. Offer a special #ShopSmall promotion that day to capture the foot traffic in Downtown Wilmington. Be sure to share these promotions and coupons with us as we will help promote them! You can even create custom marketing materials for your business through the American Express Shop Small Studio.

For more information on any of these holiday marketing opportunities, please email Lani Schweiger at LSchweiger@downtownvisions.org.

All the Details on Small Business Saturday in Wilmington, DE

Photo Credit: https://www.gathersf.com/blog/2015/11/22/small-business-saturday-lip-bar-free-gifts-and-more

It’s the most wonderful time of the year! Kick off the holiday season and make your weekend merry and bright by enjoying the Small Business Saturday festivities in Downtown Wilmington, DE. All the details and deals you will need for the entire day are below!

Parade:
The Wilmington Jaycees’ 55th Annual Christmas Parade will be held in conjunction with Small Business Saturday on November 24th. Start the shopping season by supporting local businesses that create jobs, boost our economy, and preserve neighborhoods around our country.

11AM Wilmington Jaycees Christmas Parade
www.wilmingtonjaycees.com

The Parade route beings at 5th and King Streets, and ends at Rodney Square. Children at the parade are encouraged to write a letter to Santa and drop it off when Santa passes along the parade route. (Children should provide their complete mailing address, including zip code, if they would like a reply.) The Wilmington Jaycees will work with Santa and his elves to make every effort to answer each letter.

Live Entertainment:
Enjoy live entertainment from 12PM-1:30PM at our Downtown businesses: 
LOMA Coffee: Jessica Graae blends her folk-rock style and classical training to create haunting, soulful songs. Her “evocative, lush, exquisite vocals, accompanied by elegant and impressive guitar playing” create a “meditative backdrop” for her music.
Starbucks on Market: LisaJeanette is a folk/pop singer-songwriter and performer from Philadelphia.
Margaux Restaurant: David Wilson is a singer/songwriter who blends folk, country, and americana music to create his original sound.

Restaurant & Small Business Specials:

#SHOPSMALL at our Downtown businesses after the parade and grab dinner while you're here! 

218 Grille: 25% off each order

Al's Sporting Goods: $10 off minimum purchase of $60 or $20 off minimum purchase of $110 with coupon. 

Delaware History Museum: Delaware History Museum will be open with “Pay what you wish” admission!

Ernest & Scott Taproom: 1/2 priced tacos and $3 coronas all day on Small Business Saturday 

Poppycock Tattoo: For every $100 gift certificate get an extra $25 added. Plus 10% off body piercings sale AND a fun $80 Sailor Jerry tattoo flash special only on Nov 24th!

Lafate Gallery: 50% OFF on Framed and Unframed Limited Edition Prints! Also, gift certificates as holiday "Art Class Gifts" to children & adults are available for purchase.

The Mill Space: SBS #shopsmall market from 9AM-1PM on the 4th floor of the Nemours building. Several small businesses will be offering anything from jewelry & apparel to services like photography. Following the close of the SBS market get access to the shop small social at Tonic Bar and Grille!

The Residences at Mid-town Park: Get ½ month free rent through the holiday.

Starbucks on Market & ResideBPG: FREE hot chocolate and coffee 
samples during the Christmas Parade outside of Starbucks!

Tonic Bar and Grille: Filet special for Small Business Saturday – 6oz for $20.00, 8oz for $24.00, and 10oz for $28.00 starting at 5pm and Happy Hour from 2pm-5pm!

The Sold Firm (1st floor at Artist Ave Station): Original artwork at Big Deals! 

UDairy Creamery: FREE Christmas sprinkles with any ice cream purchase for the parade. Plus $5 gift card for any $20 spent on Small Business Saturday! 

Stay Downtown all night long & enjoy the FREE LIGHT SHOW!!!
Our friends at The Grand Opera House, Wilmington DE will have a holiday-themed light show to add to the festivities on Small Business Saturday. Three different shows will take place at 5PM, 5:30PM & 6PM on November 24th! 

The Playhouse on Rodney Square
Cirque Dreams at 2PM
https://www.thegrandwilmington.org/productions/5640-cirque-dreams-holidaze 

The Queen
Ben LeRoy & The Snap at 8PM
http://www.thequeenwilmington.com/EventDetail?tmeventid=02005526AEF1A8AB&offerid=91241

Tell your friends you are attending by visiting the Facebook event.

Did You Know Downtown Visions Hosts Merchant Meetings

Get to know the fellow business owners and marketing professionals in Downtown Wilmington. Collaborate on upcoming events, learn from your fellow neighbors and be the first to hear about upcoming positive changes to the vicinity.

Our next merchant meeting is Monday, November 19th, all are welcome to attend.

For more information on how Downtown Visions proudly serves the local business community, click here.

Downtown Wilmington, Delaware Merchant Meeting Recap

For those that were not able to attend our last merchant meeting here is what you missed.  We hope you can join us at our next meeting on Monday, October 22, 2018 at 9AM - The Living Room, (previously Jerry’s Artarama) 706 N. Market Street.

Speaker:

Denita L. Thomas: SBDC, Associate State Director

dlthomas@udel.edu 
302-831-077

Small Business Development Center (SBDC) https://delawaresbdc.org/

• SBDC is an organization that helps small businesses do an anything they need to grow and succeed.

• All services are FREE

• Goal is to promote job growth

• 500 employees or less is considered a small business

  • Only small businesses are eligible to use their resources

• Free 1 on 1 advising and technical assistance

• Provide loan packaging

• Provide help with business planning and help researching the market

  • Link to planning: https://delawaresbdc.org/resources/planning-and-financing/

• SBDC has access to data bases that most small business do not have that can be used in market research

  • Link to research: https://delawaresbdc.org/resources/business-info-and-research/

• Provide information and programs on cyber security  for small business

  • make sure business is prepared/map out a strategy

• Grow Delaware Fund is partnership organization that allows for business who use SBDC  programs to have longer loan terms, lower interest rates

  • https://growdelawarefund.org/

• Horn program- focused on staff and faculty

  • https://www.udel.edu/research-innovation/horn/

• SCORE- managing to succeed program(for established businesses)

  • Link to SCORE: https://www.score.org/

  • Fanatical analysis and review

  • Benchmark ratings

  • Key performance incentives

  • Idea is that SCORE is a launch pad for new business and new concepts

• Free resources available: SBDC, Women’s Business Center, SCORE 

  • https://www.score.org/

  • https://delawaresbdc.org/resources/business-info-and-research/

  • https://delawaresbdc.org/resources/planning-and-financing/

  • http://firststateloan.org/womens-business-center/

• Applications are now being accepted for Delaware Startup Launchpad 2018 

  • the four-week, four-session mini accelerator from the Delaware Founders Initiative, Delaware Small Business Development Center and the University of Delaware’s Horn Entrepreneurship program — returns for the second time this October, and applications are now open.

  • https://www.tfaforms.com/4686422

Small Business Saturday: November 24, 2018

• https://www.americanexpress.com/us/small-business/shop-small/

• National Effort to promote Small Business Saturday and shopping small

• Learn about Small business Saturday: https://www.americanexpress.com/us/small-business/shop-small/about?linknav=us-open-shopsmall-home-nationallanding-sbshistory

• You can connect directly to  Amex to help attract customers all year long

  • Marketing Materials: https://www.americanexpress.com/us/small-business/shop-small/promote

• Send your Small Business Saturday deals & promotions to lschweiger@downtownvisions.org

Small Business Saturday Deals Happening in Downtown Wilmington, DE!

Downtown Wilmington kicks off Small Business Saturday with the Downtown Christmas Parade starting at 11AM. Afterwards, attendees are encouraged to stop by the Delaware History Museum for Free family activities and fun between 12:30pm-4pm . The Playhouse on Rodney Square has tickets on sale now for Rudolph the Red Nosed Reindeer playing on both Saturday & Sunday. We encourage all to shop small at our local retailers and restaurants.

Below are just some of the retailers offering exclusive specials and promotions in celebration of Small Business Saturday!

Artzscape
Black Friday & Small Business Saturday Sale: Free gift with purchase of $50 or more, plus, 10% off all artwork by Motion Illustrationz! Did we mention free coffee and donuts?!
November 24th & 25th only, 10am-5pm

Al's Sporting Goods
Thanksgiving Weekend Sale: Tons of athletic equipment at DEEP discounts. Check out their ad for more INfo!
November 24th (8am-8pm) & 25th (9am-6pm) only

Cocina Lolo
Buy $100 in gift cards, receive a free $20 gift card!
Valid November 24th - December 24th

CoreTen Fitness
Free $50 gift card with the purchase of any $50 gift card!
November 27th - December 1st only

Delaware Art Museum
Gift Certificates and Studio Classes availble for gift-giving year-round! Special donation greeting cards will be available for purchase during the Winter Arts Festival letting friends know a donation has been made in their honor at the Delaware Art Museum (shop holiday gifts from over 18 artisans while you listen to festive music by local choirs!)... 

The Delaware Contemporary Annual Craft Show & Taste of the Holidays
The December Art Loop brings tons of local gift options every year and this dual event is top on our list!  December 1st only

Delaware Historical Society
FREE Admission during Small Business Saturday and December Art Loop. Shop the Museum Store for unique Delaware gifts while you're there!
November 25th and December 1st only

Delaware Museum of Natural History
Buy a gift membership to DMNH, and get two free guest passes!
Thru November 30th
 
Kalmar Nyckel
10% Discount on all Sail Passes and Merchandise
Thru December 21st

La Fia Bistro
Buy $100 in gift cards, receive a free $20 gift card!
Valid November 24th - December 24th

LaFate Gallery
Two-Day Holiday Auction & Sale: Bid on original folk and abstract paintings by multi award-winning folk artist Eunice LaFate! Mugs, t-shirts, resin, jewelry, sculptures and note cards also available.
November 24th & 25th only, 11am-6pm

LOMA Coffee
$1 any-size drip coffee, plus, a FREE LOMA Coffee mug with a purchase of $25 or more during Small Business Saturday!
November 25th only, while supplies last

Merchant Bar
Buy $100 in gift cards, receive a free $20 gift card!
Valid November 24th - December 24th

Nextfab Wilmington
Four special Class Packs being offered for the holidays:

• $50 Make Your Own Cutting Board
• $150 Learning the Lathe
• $250 Woodworking Foundations
• $500 Complete Techniques 

Masala Kitchen
Receive a $30 gift card for only $25!
Thru December 31st

Morgan's of Delaware
Mention this ad and save $20 off purchases of $100 or more!
Excludes sale merchandise. 

INtheSpirit Holiday Party
This annual holiday bash benefits Wilmington families IN need AND brings together more than a dozen local artists and artisans for last-minute gift buying opportunities!
December 20th only

OperaDelaware
Gift certificates for OperaDelaware's 2018 Festival make excellent holiday gifts and are available from $50-$200!
 
Poppycock Tattoo
Black Friday and Small Business Saturday Gift Certificate Sale: Every $100 spent, you get an extra $25! ($100=$125 $200=$250 $300=$375)
Nov 24th and Nov 25th only

Starbucks on Market                                                                                                                        Complimentary live music following the parade.

Studio One Eleven
10% off all services for new clients on Small Business Saturday
November 25th only

UDairy Creamery
Free Single Scoop Voucher for every $25 spent in store (gift certificates available in $5 increments!) during Small Business Saturday!
November 25th only, 8am-8pm

WiLDWiCH
$1.50 coffee drinks, any size, every Monday, all day! Mocha Latté, Cappuccino, Espresso, Machiatto, Coffee, and more. All from La Colombe coffee roasters. 
7am-4pm thru 2017

Women Business Center's Shop Small Marketplace
This marketplace during Small Business Saturday focuses on women-owned businesses and their products on display at The Delaware Contemporary!
November 25th only