Q. What is your favorite food or drink served at the Green Box?
A. “It’s a tie…I would say, the fruit salads….they are really fresh and awesome from Sol Fruit, a great local organization. Alkaline state of mind from Juiced Libations is another favorite. It is a green juice that gets me going. I often end up eating a fruit salad and drinking one of those on busy days.”
Q. What are some of the challenges you have faced so far?
A. “A challenge is the education portion. Creating a culture and mindset of wellness. It hasn’t been on the forefront of initiatives. Locals aren’t aware of how to live a greater, quality life through nutrition. Exposing people on how to become healthy can be a challenge. We are motivated by it though, so it is not so much a challenge as it is an opportunity. This is the first concept of its kind here. We have seen incredible progress of people learning because of what we offer.”
Q. You wear a lot of hats, Project Director at Wilmington Green Box, Executive Director at Wilmington Placemakers Inc., Co-founder at Artist Ave Station and CEO at FLYOGI. How do you keep it all together and organized?
A. “At the foundation of everything I do is yoga. I was taught yoga is a lifestyle... how you treat others, yourself, nutrition. Everything I do is a part of my practice. The businesses I engage in are an extension of myself. Looking at the voids that exist and trying to fulfill them. I’m not doing it alone, it is a team of us. I have a wonderful team, John Naughton , James Thompson and Emmanuel are equally contributing. When I’m stressed out, I lean on them. We all lean on each other. Our team is on the same page.”
Q. How are you able to remain so Zen? Is it all that yoga?
A. “Yes. Everything really is a practice. It is a constant growing process.”
Q. What is your favorite aspect of the City of Wilmington?
A. “My favorite aspect is the growth that is happening. Wilmington is a growing place. It is in that threshold and it is exciting to be a part of. It is good to know not everything has happened yet. Those are our opportunities to fill those gaps. That is why I chose Wilmington. I wanted to contribute to that.”
Q. What advice would you give to entrepreneur wanting to start a business in downtown Wilmington?
A. “I would say, know what you want and know who wants it. Downtown Wilmington is a market that is used to doing what it is used to doing. You have to know the market and who you want to serve. You have to be consistent and offer high quality products and services. Make sure you know how to market. You are going to have to spend a lot of time marketing. Everyone here is a creature of habit. Introducing new things, you have to have creative ways to put it in front of them.”
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Post by Julia Mason of Enthusiasm Lab